• Facilitated multiple ideation/prototyping sessions.

• Coordinated and co-facilitated the first InnovationFromGroundUp ™workshop in the LA region.

• Trained many people in design thinking 101.

• Created the Think Hub space; an open innovation space for creative thinking.

• Introduced UX principles and rapid prototyping tools (such as invision) to quickly iterate ideas such as mobile and web apps.

• Human-centered design consultant in multiple projects within the organization.

• Implemented human-centered design as a problem-solving tool.

Building capability through storytelling

Challenge

How might we accelerate cross-functional learning in an organization with 20+ teams and multiple roles?

*All images are proprietary of Procter & Gamble.

Process

I used ecosystem maps, secondary research, and interviews to understand the state of training materials.

Reframed the problem, and quickly moved to ideation and prototyping (learning from making).

I did the story, graphics, video and sound editing of the prototype.

We tested the initial prototype to get feedback from different stakeholders. I went back to the drawing board, did more testing, build traction and finally developed a new process.

We hired a team to do the production, while the storyboarding process remained in the capability team.

Learnings

Reframing the problem was key in the process. The challenge moved from accelerating learning to helping highly technical/experienced colleagues tell simple stories.

Then, it was clear that the success would depend on the tools (script frameworks, ideation 1:1, exercises) that would support building a new capability; storytelling.

Testing early was also key. We tested the first idea in a town hall with some animated (low quality) graphics and live voiceover. We collected valuable feedback before investing too much time or money.

Results

A new process (with a staffed team) was developed.

We deliver 15+ videos and a pipeline of 40+ videos.

The character created went on to become a symbol of learning and development and was recognized as a mascot of the organization.

I received the San Jose Center Innovation Award for this initiative.

Impactful Presentations

Challenge

How might we create more impactful presentations for internal and external stakeholders?

Process

I developed a new approach to building presentations, introducing a collection of storytelling frameworks and tools.

The new approach started by laying down our understanding of the audience (who/why) on the one hand, and the key messages on the other hand.

Using paper storyboards we designed the experience for the audience (including the emotional journey).

Once the team was aligned with the storyboard & experience map we produced the collaterals (slides, images, videos).

Practice - practice - practice (delivery).

Learnings

The impact of a presentation comes down to how it makes the audience feels. Consequently, it becomes key to design emotional journeys from the beginning.

Regardless of the tool/framework used the success of a presentation comes down to building a strong understanding (for the presenter) of the audience.

We worked based on many assumptions of the audience, it would be important to find ways in which to validate those assumptions beforehand (interviews, observations, casual conversations, etc).

This process requires time!

Results

Lead the year-end results presentation for the entire organization (+400ppl). Coached the director on this new process and delivery practice.

Orchestrated a storytelling experience for high-level visits (regional and global leaders). These experiences consisted of 7-8 groups delivering stories/presentations simultaneously in separate booths (see clip above). We were able to build excitement and engagement from the high-level visitors (audience).

Trained people in the capability team on how to create impactful presentations.