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““En todo hay diseño; en una nube, en una huella digital, en la arena o el mar, puestos en movimiento por el viento.”
“There is design in everything; in a cloud, in a fingerprint, in the sand or the sea, set in motion by the wind.””
As a strategic design leader, I blend service design, product strategy, and coaching to help cross-functional teams deliver measurable change.
I help organizations navigate ambiguity and build futures that honor both innovation and humanity. At Capital One, I’ve scaled design culture across 700+ designers while leading platform transformations that serve thousands of customers. I’m currently modernizing a commercial banking origination platform to introduce massive cost savings and significantly increase throughput—work that reshapes how businesses access capital and grow.
Beyond internal impact, I co-lead Service Design DC—connecting 1,000+ practitioners across the Mid-Atlantic—and I’ve spoken as a panelist for Service Design Mexico, sharing frameworks that bridge Latin American context with global design practices.
Featured Case Studies (Coming Soon)
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Led a multi-year transformation of Capital One’s Commercial Lending platform using vision prototypes and design strategy.
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Used storytelling and facilitation to align leadership around future-state journeys and strategic vision.
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Led the Communities of Practice strategy across Capital One’s 700+ design org—scaling design culture, empowering distributed leadership, and building shared processes for growth.
New case studies launching soon. Work from my earlier career (prior to the last 5 years) is available below.
Foundational Work (selected work)
My early work spanned design research, service design, and organizational strategy—laying the foundation for the leadership mindset I bring to design today.
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Defined and led a culture of innovation program across P&G’s Latin America supply chain, introducing HCD, prototyping, storytelling, and space design to enable creative problem-solving at scale.
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Led research and strategy for a purpose-driven startup reimagining how people plan for the end of life—balancing social impact, business modeling, and emotional experience design.
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Led customer discovery, strategy, and prototyping for a venture exploring how play, reflection, and spontaneity could reshape solo travel and urban exploration in the experience economy.
Want to see more? Explore other selected work, including data visualization, interaction design, and early creative explorations [Data Viz] [Social Impact] [Research on Collaboration] [Design Conference]
Community Leadership
I’m a chapter lead for Service Design DC, part of the global Service Design Network. I help organize events, curate programming, and foster conversations that connect practitioners across sectors—from public service to product design. It’s one of the ways I stay engaged, give back, and help shape the future of design.
Tools & Frameworks
A collection of frameworks, rituals, and facilitation tools I use to help teams think clearly, collaborate effectively, and grow intentionally.
Let’s Talk
Whether you’re designing a product, building a team, or navigating change—I’d love to collaborate.