Data Visualization

How to leverage visual thinking as a way to merge and integrate design and business?

#visualthinking

The following visualizations were the final deliverables of a course on information design and aesthetics. The course was centered around graphical theory, graph grammar, hierarchies, patterns, and relationships in data structures. It was an opportunity for me to explore the role of scale, proportion, color, form, structure, motion, and composition in data visualization. These visualizations were made using Illustrator, and InDesign.

Architecture: a human-made object in context

The goal was to bring context so that the users understand the nature, purpose, history, materiality, etc., of one human-made object.

Brewing coffee is a precise art. The bean, roast, grind size and brew method all factor into the temperature of the water. This visualization depicts, as a human-made object, one of the most elegant electric kettles I have come across and the components that allow this kettle to bring precision to hot water to both baristas and coffee-lovers alike.

A natural phenomena

The goal was to present organic or non-organic collectives according to a logical taxonomy or arrangement. 

I have been always fascinated by sloths. This project represents not only the taxonomy, evolution, and characteristics of sloths but also a representation of the global data on scientific observations of these species registered in the American continent. The overall goal is not to show what countries have the largest population of sloths, but to demonstrate their contribution to the scientific understanding of these species.

A SOCIAL PHENOMENA

The goal was to deal with a human subset across a historical range — wars, religion, and politics. 

This project is a representation of the Pride parade history in Costa Rica (in Spanish). This project details the historical, legal, and cultural elements that had taken place over the years and that have allowed the LBGTQ community to use visibility efforts, such as a parade, to demand equality in the society. I based this visual representation in previous studies, a couple of interviews with the original organizers of the parade, and current news and events. The illustrations overlay the trace of the parade in San Jose’s streets with the historical, cultural and legal evolution of LGBTQ visibility in this Central American country.

The illustrations were made using Adobe Illustrator and the final product was a clickable propotype of an interactive visualization using Adobe XD. Here a video with a short introduction about the prototype (in Spanish).